Revision Magazine Ads
Ad A:
Description: In this ad it focuses on a direct call to action. It emphasizes the firefighter in full gear ready to battle. It tells of those who have given their lives in the line of duty and the need now for others to give back.
Caption for bottom: They gave their all
Ad B:
Description: This ad speaks to the conscience of the donor. Following in the main idea of all that was given by the firefighters who lost their lives. Targeted to those that have the emotional connections to firefighters.
Caption for bottom: It takes a special person to give their all
Ad C:
Description: This ad touches the raw emotions of the aftermath of a firefighters life being taken. This references the tragedy of 9/11.
Caption for the bottom: Not forgotten
Ad D:
Description: This ad focuses on the celebrity connection of actor Steve Buscemi and his former career as a firefighter. A new image would have to be created or copy rights purchased to use this image. The black ribbon on the bottom represents the black arm band worn by the survivor firefighters.
Caption for bottom: Once a fireman – always a fireman.
Ad E:
Description: This ad has the dramatic image that conveys the level of destruction and devestation from 9/11. This again plays to the emotion of the events of 9/11. The image shows a lone firefighter after the tragedy.
Caption for bottom: Last man standing